NBC Universal President Jeff Zucker and his executive team are starting to pursue a ’scorched earth’ storyline regarding Conan O’Brien and his role in the late-night meltdown at the network.  Earlier today, TMZ reported that Jay Leno and NBC reached an agreement that would reinstate him as host of The Tonight Show following the Winter Olympics. If true, that is certainly the end for O’Brien at NBC (which is not surprising to anyone really at this point).

O’Brien, for his part, is not taking things lying down. On Thursday’s show, he put The Tonight Show up for sale on Craigslist.

The Tonight Show for sale on Craigslist

Also, Jimmy Kimmel from ABC appeared on The Jay Leno Show for the ‘10 at 10′ segment. For Leno, that was a big mistake. Kimmel took him to task:

Some choice quotes (via Gawker):

  • [Asked by Leno what the best prank he ever pulled was] “The best prank I ever pulled was I told a guy that—five years from now—I’m gonna give you my show. And then when the five years came, I gave it to him, and then I took it back almost instantly.”
  • [Asked by Leno if he ever orders anything off of the TV] “Like NBC ordered your show off the TV?”
  • [Asked by Leno what the record is for number of lap dances he's received in one night] “Strippers, I don’t like in general. Because you have this phony relationship with them for money, similar to that of when you and Conan were on The Tonight Show together, passing the torch… you know what I’m saying.”
  • [Asked by Leno what he hasn't yet hosted, but would like to] “Oh, this is a trick, right? Where you get me to host The Tonight Show and then take it back from me?”
  • [Asked why he came on to do the segment] “Listen, Jay, Conan and I have children—all you have to take care of is cars. I mean, we have lives to lead here. You’ve got $800 million, for God’s sakes—leave our shows alone.”